Halal Branding is a culturally-centric approach to championing branded lived experiences and intersectionality. Professor Wilson offers a nuanced and fresh philosophical approach – packed with branding toolkits, practical advice and a touch of creative hip-hop/grunge flair, on how clusters of people, influenced by Muslims and Islam, can build authentic brands and profit from Prophethood.
■ It’s written by an expert who has worked in academia and industry for over 20 years
■ It’s for practitioners and academics
■ It’s an alternative approach to branding made for today, even if you aren’t in the Halal space
■ It’s packed with models and tool-kits that you can use
■ It’s written in an easy to digest way – blending facts and theories with practical examples, humour, poetry, infographics, and memes